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Brands Over Brews
Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning.
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Brands Over Brews
8. Alex Devine: Getting Smarketer with Data Automation
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Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. In her straightforward style, she motivates teams to act, with empathy and understanding.
As the president of VSG Marketing, a Spindustry company, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. After nearly a decade in the heart of a fast-paced agency,she gained expertise in high-level marketing strategy, sales enablement, digital performance,and martech. Alex leads the VSGMarketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.
On today's episode, we cover:
- Alex's favorite brew (1:40)
- How sales and marketing teams should be working together (3:10)
- How emerging technology applies to smarketing (7:21)
- Data readiness and how brands are embracing it (12:55)
- Final thoughts and takeaways (21:26)
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Visit VSG Marketing at www.vsgmarketing.io
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